InMarket Acquires Key Ring, Expanding its Data-Driven Marketing and Insights Suite

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    Jasleen Kour
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InMarket the leader in 360-degree consumer intelligence and real-time activation has acquired Key Ring the top loyalty app from Vericast

Key Ring launched during the first wave of digitization in offline commerce over a decade ago Since then more than 14 million people have downloaded Key Ring storing over 60 million loyalty cards across tens of thousands of retailers

As part of InMarket Key Ring will bolster an industry-leading suite of owned-and-operated apps  including List Ease and CheckPoints that span the journey as shoppers plan save and organize These properties empower brands to reach highly engaged opted-in shoppers in real-time while closing the loop on measuring campaign effectiveness

Key Ring has helped busy people save money effortlessly for more than a decade As a result it's become a beloved brand with a longstanding and deeply engaged user base said Todd Dipaola CEO and Founder of InMarket As part of InMarket Key Ring will be a critical asset linking millions of shoppers across thousands of retailers while creating value for users and driving results for our brand partners We're committed to building on this legacy of creating experiences that drive closed-loop results for partners wherever we can

We founded Key Ring to be a compelling model for value and convenience for millions of users said Chris Fagan Founder of Key Ring InMarket is an ideal home to launch a new phase of growth and I'm excited to see Key Ring users receive great support from a dedicated team

The Key Ring acquisition underscores the growing importance of first party data from opted-in consumers and the value of real-time contextual advertising Key Ring creates strong value in the form of savings rewards and better shopping experiences

We live in an opt-in world and consumers want to participate in apps that make their lives easier said Dipaola Accordingly we're focused on building value across our entire shopper community Whether a shopper is on the hunt for deals looking for seasonal gourmet products or planning the next two weeks of groceries technology can improve the experience through utility and timely content

For brands Key Ring can help InMarket attribute ROI from online and offline loyalty card transactions coupled with location to verify visits and sales lift At InMarket these efforts are forming a closed-loop backbone enabling brands to measure their advertising investment from first impression to sale to repeat sale

InMarket a bootstrapped company continues to outpace well-heeled competitors in organic growth acquisitions profitability first party data and stability Its vision is to discover what matters to consumers and marketers alike The Key Ring transaction is the third asset purchase for InMarket in the past 16 months: In September 2020 it acquired NinthDecimal a pioneer in location-based attribution and analytics and in August 2019 it acquired location platform ThinkNear

About InMarket
Since 2010 InMarket has been the leader in 360-degree consumer intelligence real-time marketing and attribution for thousands of major brands Through InMarket's data-driven advertising suite brands can build targeted audiences activate real-time omni-channel campaigns and measure their success in driving real-world visits and sales InMarket's proprietary Moments offering has been proven to outperform traditional mobile advertising by 65x*

InMarket holds more than 24 patents across location attribution and digital marketing and its GeoLink self-service location marketing platform was awarded Best Location Platform at the 2020 Digiday Technology Awards It has teams in major cities and distributed across more than 20 states For more information visit wwwinmarketcom

*Google Ads Mobile Benchmark for Average CTR 2019